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WebCustomer journey optimization is the process of ensuring every interaction across multiple touchpoints is delivering the best experience, in order to guide and influence the desired action or outcome. It accounts for the entire journey and multiple channels, with the goal of providing a seamless, impactful end-to-end digital customer experience WebCustomer journey management is the process of optimizing the experience your customers have with your brand. It uses technology and behavioral science to create interactions that your customers find irresistible as they move through your sales funnel. You'll sometimes see customer journey management referred to as experience … the lateral line website

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