WebIpsos Creative Corner, with Effie UK, NHS England and MullenLowe Group Insights from Ipsos July 19, 2024 Earlier this year, Effie UK and Ipsos MORI released a report, outlining … WebSep 21, 2016 · As advertisers continue to shift more budgets to digital, and to mobile specifically, there is a need for rigorous creative evaluation. According to an Ipsos study, creative quality determines 75% of impact as measured by brand and ad recall. 1 Advertisers have long used creative pre-testing research to optimize their ads before launching a …
Lindsay Franke appointed as President, Ipsos North America …
WebIn pursuit of proving TikTok effectiveness, Brand Lift Studies conducted to date showed that campaigns on TikTok: 💨 Drive ad memorability well above the IPSOS norms: 2.6x higher in Ad Recall & 1.5x higher in Brand Linkage. ⭐ Have high-quality creative assets as per IPSOS diagnostics: +21% points interesting, +20% points persuasive, +17% ... WebIn this latest video, I am joined by my fellow Creative Excellence experts and friends, Adam Sheridan and Arnaud Debia to discuss the challenging role of… Shaun Dix on LinkedIn: Creative Corner ... nothing hits the ground
Creative Corner - Ipsos and Effie - YouTube
WebYou'd imagine mixing the World Cup, Christmas and Home Alone might get a bit Messi 🤭, but Aldi UK 'Feast of Football' created by McCann Manchester scored a… WebIn the Christmas edition of Creative Corner, Samira Brophy joins Arnaud Debia and other Ipsos experts from around the world to discuss the most effective Christmas ads from this year. On the Ipsos effectiveness podium this Christmas are Aldi UK in third place, Christian Dior Couture France in second place and John Lewis & Partners UK in first place. These … WebOct 20, 2024 · In this Creative Corner video Shaun Dix - Ipsos' Creative Excellence Global Leader, Traci Alford - CEO of Effie worldwide and Pedr Howard - Chief Strategy Officer at Ipsos USA discuss... nothing hits harder than life quote